The Warning Label Book

Content Writing: Say What You Mean, Mean What You Say

Writing tips and advice come across my desk daily, some from organizations and groups I subscribe to, but many unsolicited. A recurrent theme is the need for clear, accurate, concise writing. It’s so difficult to be an effective business communicator that many companies turn to professionals.

Look at these professionally written product warning labels* that were printed on consumer products: someone paid $$$ for these!

You could be a winner! No purchase necessary. Details inside.
- Fritos corn chips

Directions: Use like regular soap.
- a bar of Dial soap

Product will be hot after heating.
- Marks and Spencers bread pudding

Serving suggestion: Defrost.
- Swanson frozen dinner

Do not iron clothes on body.
- packaging for Rowenta iron

Do not use while sleeping.
- on a Sears hairdryer

Warning: May cause drowsiness.
- Nytol Sleep Aid

Instructions: Open packet, eat nuts.
- American Airlines packet of nuts

Wearing of this garment does not enable you to fly.
- child’s Superman costume

Content writing requires accuracy and precision to communicate effectively. A rule for writing: say what you mean, mean what you say.

*I was sent a much longer list of poorly written label warnings, with no author credited. A few minutes research on my computer seems to indicate that the source is The Warning Label Book by Tony Dierckins and Tim Nyberg.

Leave a Comment

Show Buttons
Hide Buttons