As a freelance writer, one of the services I provide is business blogging. Small business owners and entrepreneurs are continuously told: you need a blog.
Businesses need to market their services. A blog can provide
• quality information
• told in a readable style that provides
• relevant information about your product, industry or services
But why a blog? If a business has a website, a blog attached to their website can be updated with short, fresh, timely content that shares their message. By posting blogs, a business has new and current content online: and that increases the chance that their business can be found on the internet.
Why have your business online if no one can find it?
Hubspot recently posted a blog What is Business Blogging? that does a great job of explaining what a business blog is, and why every business needs a blog. Some main points from HubSpot are:
• you need people to find your business online
• business blogging is a low-cost way to get your website found online
• the more pages your website has, the more chances you have to rank in search engines
• every time you publish a new blog post, it’s one more opportunity for someone to share that post on social media
Sounds smart and simple, right? So why don’t all businesses post more blogs? One main reason: time.
There are reasons why it’s so hard to write blogs for your website:
• You’re busy. You’re doing your job, and you don’t have time to write about it.
• You’re a great salesperson. But you’re not a good writer.
• You’re short-staffed. No one is dedicated to writing the blog.
• You don’t have a clue what’s supposed to be on a blog. You just know everyone says you need one.
Whether you write your blog posts yourself, have someone on your team write, or hire a freelance writer to write your blogs, well-written blogs are an easy and inexpensive way to get your business found online: and that’s the whole point, right?