As a freelance content writer some of my clients also have me repurpose ‘old’ content for new channels. Many of the blogs I write for clients can be repurposed: modified and adapted and rewritten into fresh original content. To delivery quality, engaging information the content must be original and relevant to their target market: information that they want to know, but that hasn’t already been published 1000 times.
Repurposing your content is often assumed to mean recycling content only within your sites: but a small business may want to repurpose their content
- for posting on other sites as a guest contributor or blogger
- as a Q and A article or a guest podcast
- as a Subject Matter Expert for an interview
There are many benefits for repurposing your content on other sites:
- introduce yourself to new audiences: offer to post on a site with a target market similar to yours but with a larger audience
- expand your brand and influence by attracting new followers to your network
- SEO linkbacks to your original content
Repurposing your content is a smart and strategic way to build your audience and share important information about your business.
This infographic from EveryPost shares 50 Ways to Repurpose Content which