Recently I was proposing a client strategy for repurposing her evergreen blogposts:
Q: You can re-post old blogs? What is ‘evergreen’?
A: Evergreen content is content that has no shelf life or end date: the content stays accurate and relevant indefinitely. Evergreen content can include:
- blog posts
- case studies
- white papers
- how-to guides
The key question to answer when identifying your evergreen content is:
Will people still read this and think it’s interesting a year from now?
Every business blog needs evergreen content. If you’ve been blogging regularly for over a year, you probably already have evergreen content on your blog. To benefit from evergreen content, HubSpot suggests you should establish an evergreen content strategy:
- Identify which of your blog posts and other content are evergreen
- Read and edit your evergreen content to make sure the content is all accurate. All updates to your content should be identified with the date and reason for the update.
- Review and update all CTAs
- Make sure your content is search engine optimized
Once those 4 steps are completed, you can promote, share and link to your evergreen content indefinitely.
Your next step is to build evergreen content into your future content strategy.