what is evergreen content

Q and A: What is Evergreen Content?

Recently I was proposing a client strategy for repurposing her evergreen blogposts:

Q: You can re-post old blogs? What is ‘evergreen’?

A: Evergreen content is content that has no shelf life or end date: the content stays accurate and relevant indefinitely. Evergreen content can include:

  • blog posts
  • articles
  • case studies
  • FAQs
  • white papers
  • slideshares
  • how-to guides
  • podcasts
  • webinars

The key question to answer when identifying your evergreen content is:

Will people still read this and think it’s interesting a year from now?

~ HubSpot

Every business blog needs evergreen content. If you’ve been blogging regularly for over a year, you probably already have evergreen content on your blog. To benefit from evergreen content, HubSpot suggests you should establish an evergreen content strategy:

  1. Identify which of your blog posts and other content are evergreen
  2. Read and edit your evergreen content to make sure the content is all accurate. All updates to your content should be identified with the date and reason for the update.
  3. Review and update all CTAs
  4. Make sure your content is search engine optimized

Once those 4 steps are completed, you can promote, share and link to your evergreen content indefinitely.

Your next step is to build evergreen content into your future content strategy.

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