Blogs should be written so people and search engines can find them. The skill in writing blogs is to write them so they are useful and easy to read by people, and can easily be found and understood by search engines.
5 Reasons to Write a Business Blog
- help people to discover your business online
- provide useful information to your target audience
- the more pages your website has, the more likely you are to rank higher in search engines
- a new blog post has content for your social media sites
- share information, promotions, and
Keywords - Once you create a blog and decide the best strategy for your blog content, you need an optimization strategy so people and search engines can find your blog. The reported death of the keyword and SEO is just plain wrong: but the steps to develop a keyword strategy for your content have changed. Keyword strategy is more important than ever to get your content found.
SEO – Search Engine Optimization – is the technique of creating online content that drives search engines, and ultimately people, to your website. As search engines have changed – think Google – and give higher ranking to websites and content that are both useful to user sand have useful information, SEO has evolved to become more content driven.
SEO is 20% Technical and 80% Content Strategy
Keywords are critical to creating content that brings users to your blog. Keywords or key phrases – are words or phrases that your target audience are likely to enter into search engines, and drive them to your online content.
A keyword strategy is vital to your blog posts
Your blog may have one keyword, or it may have several. It depends on what information you are sharing with your readers. Here are 10 easy ways to help people and search engines find your blog post.
10 Places to Optimize Blog Keywords
Your blog post should contain your keyword or keyword phrase. Upworthy social media marketing’s content creators are required to come up with 25 unique headlines for every post. Your blog title is critical to attract people and search engines: and your keyword should be in the blog title.
2. 3-5 times in the copy
Your keywords should be used 3-5 times in your blog copy. Using your keyword more frequently makes your blog hard to read, and might be tagged as keyword stuffing: using the keyword too many times in order to rank higher in search engines.
There is no exact ‘right’ number of times to use your keyword.
- If your blog is 350 words long, your keyword can easily be used 3 or 4 times without forcing it into a phrase or sounding repetitive.
- If your blog is 1000 words long, your keyword might be naturally used 7 or 8 times.
The key is to use keywords naturally, as part of the conversation, and not force it into every paragraph.
3. Use keyword synonyms
Google is smart. If your keyword phrase is Florida oceanfront hotel, consider phrases that mean the same thing such as Florida beach resort or beachfront lodge in Florida.
4. Include your keyword in the 1st sentence
Your first sentence in the blog should use your most important keyword. This signals to both your readers and search engines that this topic is going to be discussed.
5. Close in your last paragraph
Your last paragraph should use your keyword to circle back and summarize what you’ve shared in your blog.
6. H1 and H2 tags
Headers are visual cues to people and search engines that this is important information.
7. Image ALT tags, descriptions and file names
Google can’t read pictures. People put their cursors on images, and sometimes download images to their own computers. ALT tags – or alternative text tags – describe to search engines and people what the image is about. Use your blog keywords in your images so search engines can understand and use your images to rank your blog posts. Search engines provide braille translators to people who can’t see: ALT tags help people who can’t see your images understand your message.
Have you ever cursored over an image and seen the word “logo”? Or downloaded an image with the file name “photo1.img”? Name your images with keywords and descriptions that are useful and accurate.
8. Blog URL
Have you ever seen a blog post Url formatted like this: http://website.com/blog-1? I have. And that URL doesn’t help people find that website.
Search engines give you a free mini advertisement for your blog post. Write a blog snippet so that people and search engines know what your blog post is about. By default, most search engines show the first 160 characters of your blog in the snippet. While those first few words of your blog post may deliver compelling information that convinces someone to click on the link and read your blog, most likely you can create a 160-word snippet that has the important keywords you want readers to know.
Many blog themes and plugins let you customize your own summary of your blog post.
Whether you write your blog posts yourself, have someone on your team write, or hire a freelance writer to write your blogs, well-written blogs are an efficient and cost-effective way to get your business found online: and that’s the whole point, right?
Before you post a blog use this checklist of blog keyword SEO strategies.
Every blog post may not use all 10 optimization strategies:
but they should use most of them!
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