Social monitoring is an opportunity to listen to online activity to see what people are talking about; while there are great tools available to help you follow phrases, brands and specific users it’s also easy to simply search for someone on a specific social media channel.
LinkedIn is a great resource for seeing what your contacts are interested in.
- prospect’s recent Pulse articles, posts and comments
- client’s activities – status updates, new photos
- competitor interactions – new connections, groups they’ve joined
LinkedIn has two options for sorting your newsfeed:
- Top Updates: LinkedIn algorithm to sort your feed based on your recent activity
- Recent Updates: LinkedIn sorts your feed chronologically
tip: if you can find these, they’re the 3 little dots in the upper right corner above your newsfeed: the dots are a drop-down menu.
Often, I need to find a specific person’s recent LinkedIn posts, and I don’t have the time or patience to keep scrolling through, especially since I don’t know when the recent activity occurred. You can see the recent activity of both Connections and members you are not connected to.
3 Easy Steps to See Anyone’s LinkedIn Recent Activity
1. Search and select that person in the LinkedIn search field
2. If they ARE a Connection: Select the drop-down menu in the Send a message box
If they are NOT a Connection: Select the drop-down menu next to the Send InMail box
3. Choose View recent activity
How to Use Information Someone Has Posted on LinkedIn
- Ask them about a common interest to start a conversation and relationship
- Like, Share or Comment on their recent posts
- Follow them on Pulse
- Congratulate on a new role or length of service in their current position
- Join a group they’re a member of
- Request an introduction to another member
LinkedIn has many great features to help you keep in touch with your contacts and to build new relationships – but they’re not always easy to find!