LinkedIn has been remarkably free of hashtags… until now!
A few weeks ago LinkedIn Pulse updated their formatting and posting template, and along with that update tags disappeared, and hashtags reappeared!
LinkededIn announced the return of hashtags on August 25, 2016:
3. Tap into hashtags. Hashtags included in your posts (or others) are now tappable and lead to search results so that you can discover other posts with the same hashtag. Simply add a hashtag to your post and it will be automatically available publicly, or if you want it to be only visible to your connections you can easily change your sharing settings (more on privacy below). As you would expect, you can also search for a hashtag to see all public posts tagged with it.”
A week later, LinkedIn released their updated LinkedIn Pulse publishing platform:
We’ve also updated our tagging and distribution system to help surface your articles on LinkedIn. You can now add hashtags to an article before you publish, making it easier for professionals to easily discover and search for your content in the Feed (hashtags are now searchable on mobile and coming to desktop very soon).
Hashtags included in your posts (or others) are now tappable and lead to search results so that you can discover other posts with the same hashtag. Simply add a hashtag to your post and it will be automatically available publicly. As you would expect, you can also search for a hashtag to see all public posts tagged with it.
Previously, LinkedIn allowed you to add 3 tags to each post to identify your target audience or topic. The problem was, you could only select from the LinkedIn tag menu, and if it didn’t match your keyword marketing strategy, you were out of luck! Plus those tags weren’t really searchable.
5 Benefits of Using #Hashtags on LinkedIn
Your keyword and hashtag strategy can be consistent across social media platforms including the biggest B2B network, LinkedIn.
Everyone on social media understands what hashtags are, and how to use them to promote your post and search online for information.
Hashtags show personality and can separate your posts from the masses: branded hashtags are excellent for B2B marketing.
Users can easily search for information on specific topics on LinkedIn.
Hashtags are (usually) clickable, so you can click on that hashtag and pull up a chronological list of entries for that hashtag. As of Oct 2016, LinkedIn desktop hashtags are not yet clickable… fingers crossed.