90% of email gets delivered to the intended recipient’s inbox,
whereas only 2% of your Facebook fans see your posts in their News Feed.
– Forrester Research
Email newsletter marketing is an inexpensive and effective way to keep in touch with your customers and prospects. Do you have a blog? A Facebook Page? Do you post on Twitter and Instagram? Most of your customers won’t see everything you post. A newsletter can handle that and make sure your customers are updated on what’s important.
1. Keep Your Customers Updated
A newsletter is the easiest way to keep your customers updated on the most important things you want them to know. Newsletters are affordable and are not time-consuming. There are many free or low-cost email marketing software tools to help you create, send and monitor your mailings. Do you have a list of your customer’s names and email addresses? That’s the 1st step to creating your mailing list: sending emails to your current customers. Its easier to re-sell to a satisfied customer than to convert a new customer.
2. Send Special Offers and Promotions
Offer your subscribers an exclusive promotion that is not available anywhere else to demonstrate your appreciation for their support. Make it easy for them to use your offer: don’t require them to print it out or
3. Be Useful
Your product or services solve a problem or need for your customers. Reinforce their view of you as a go-to resource and use your newsletter to share valuable information in your area of expertise.
4. Keep Your Business Top of Mind
Don’t let your customers forget about you! A newsletter delivered straight to their inbox – with a strategic subject line and preview – reminds them of your product and how you can help them.
5. Be Timely
Some business newsletters are applicable to all your customers at the same time, others are unique to each customer. If you have a business that appeals during the holidays or summer vacations you may have one newsletter to all customers. If your service is related to a specific date such as a birthday. annual visit, or a specific location such as a city your newsletter can go out to your customers who meet that criteria.
Email Marketing Fact:
For every $1 spent on email marketing, the average return is $44.25.
Does your business have an email newsletter? It is the simplest and most effective way to stay in touch with your clients or customers.
Learn More: Download my free checklist How to Increase Your Email Open Rate by 42%