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Social Media Marketing Tips for Real Estate Agents

25 Social Media Marketing Tips for Real Estate Agents

Searching for a home online is becoming the norm. Social media marketing is a cost-effective, high-impact strategy for real estate agents to connect with current and potential clients, boost their online profile and amplify their marketing efforts. Social media is where your clients will be: looking for homes, researching interest rates and virtually visiting new neighborhoods.

Social media marketing is a cost-effective, high-impact strategy for real estate agents to connect with current and potential clients, boost their online profile and amplify their marketing efforts.

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Why You Should Google Yourself - Reputation Management Checkup

30 Tools to Monitor Your Online Personal Brand: Reputation Management

Do You Google Yourself? 

Fact: Prior to a meeting or interview, more than 40% of the people with whom you meet will have either:

•  Searched for you using Google or another search engine
•  Reviewed your LinkedIn profile
•  Looked you up on Facebook

~ CBS News 

What’s your story? What do you want people to associate with your name? Who’s in charge of your personal online brand – you, or the search engines?

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How to Optimize Your Facebook to Twitter Auto-Posts - social media tips

How to Optimize Your Facebook to Twitter Auto-Posts

As a social media consultant, many of my clients are looking for tips and tricks to simplify and save time managing their own social media. I can make recommendations to manage their social media such as:

  • Use a social media scheduling tool like HootSuite – many are free for small businesses with only have a few social media accounts.
  • Use a WordPress plugin to automatically promote your blog Titles and URLs on your social media channels.
  • Link your Email Service Provider to your social media accounts to automatically share your newsletters to your social media accounts.

Recently a client said they have linked their Facebook page and Twitter accounts to auto-publish their posts to Twitter. Typically their FB post is a short intro and their recent blog post URL, or a short message and a link to an article they think their followers will be interested in. Currently, when they post on Facebook it displays on Twitter as about 100 characters with a link to Facebook that looks like:

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Social Media Growth Hacks

Social Media Growth Hacks from Neal Schaffer

How to Expand Your New Business Online

Maximize Your Social by Neal Schaffer

I’ve been a fan of Neal Schaffer for a while, follow his Maximize Social Business blog, and have his book Maximize Your Social.

In conjunction with Buzzoole, Neal offered a free webinar on how to use social media to grow your new business. Here are a few key concepts Neal presented on how to optimize social media to grow your business.

What is growth hacking?
Growth hacking is using social media and marketing to find your users and grow your business – the early adopters who will be most passionate about your product. According to Neal, paid social is the easiest way to find your first group of users:

  1. build community
  2. boost engagement and visibility
  3. increase conversions

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5 Instagram Hacks to Grow Your Business

Top 5 Hacks to Grow Your Instagram

I recently was a guest blogger on AGaenzele Integrated Marketing Blog:

When it comes to social media success, marketers across all types of organizations are turning to Instagram. Why? Because IG is where your audience is.

Check out these stats from this infographic by WebsiteBuilder.org:

  • Over 600 million IG users, with over 300 million daily active users
  • 55% of the 18-29 age demographic uses Instagram
  • 31% of female and 21% of male internet users are on Instagram
  • Top brands post 4.9 times per week
  • 50% of Grammers follow at least one business
  • 5% of IGers take action after seeing a post, such as searching, shopping or sharing
  • The best time to post on Instagram is 5pm on Wednesday
  • Grammers love emojis, especially ❤️

“Instagram has more engagement than other social media networks. Specifically, Instagram is now seeing 15x more engagement than Facebook and 20x more than Twitter. Thus an Instagram post is a viable social network for your marketing strategy.”

online marketing expert Neil Patel

Managing your (or a client’s) account requires understanding why IG fans love the channel, knowing who’s using it and figuring out how to create posts that attract looks, likes, comments and shares. Oh, and time…a lot of time. More time than most of us have. Fortunately, there are tools, strategies and resources to help maximize your time on Instagram so you have more growth, but don’t have to spend more time.

Top 5 Instagram Hacks 

Read the whole article here

NEW! Edit Your LinkedIn Updates

NEW! Edit Your LinkedIn Updates

I’m thrilled to see all the changes LinkedIn has been introducing, most make it easier to use and manage your LinkedIn account. One update announcement I missed and just noticed on my LinkedIn account is the ability to edit and change your LinkedIn updates. Previously if you found an error in your post, you had to just let it go, or delete the update entirely and repost it. With this new feature, LinkedIn joins Facebook, Instagram and other social media platforms that let you edit your posts. (Will Twitter let us edit tweets anytime soon?)

How To Edit a LinkedIn Update

1. Go to your update, and find the 3 dots in the corner of your post.

How to edit your LinkedIn updates

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What is the QR Code Setting on Twitter?

What is the QR Code Setting on Twitter?

Are you using the QR Code on Twitter? Of course I know what a QR code is – but who uses them? Apparently Twitter does!

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5 Keys to Creating a Content Strategy for Your Startup

5 Keys to Creating a Content Strategy for Your Startup

I recently was a guest blogger on AGaenzele Integrated Marketing Blog:

Content marketing is a cost-effective strategy for startups to gain visibility, build their reputation and increase brand awareness. Most startups are working on limited budgets but are strong on ingenuity, passion and enthusiasm. Content marketing is more than an industry buzz word: it’s a highly creative way to drive targeted traffic to your website and increase your online visibility to people and search engines.

What is a content strategy?
Your content strategy is a plan for delivering new content and promoting that content to your target audience. The more specific and detailed your content strategy is, the easier it will be to actually deliver that content as planned. It can be easy to ‘wing it’ when you’re starting out and full of fresh ideas and enthusiasm. A content strategy is critical when you’re deep in the trenches of building your business and getting new marketing content out is another task on your long to-do list.

Your content strategy should include info about the following:

read the whole article here

6 free tools for content writers

6 Free Tools for Content Writers

‘Content Writer’ is an elusive job title, because as a content writer I perform many digital marketing activities for my clients. In addition to designing content strategy and writing website copy, blogs, articles, white papers and press releases, I also:

  • craft social media profiles and write and post to social media accounts
  • manage and update website content
  • create content and social media calendars
  • design SEO and keyword strategies
  • source and design graphics to support content
  • create social media ads

In short, I have my finger in just about everything digital for my clients, not just writing. I rely on tools to make my work more effective and efficient. The tools I use are either free or freemium. For most, when I started my content writing business I used the free version. As my client list grew and my workload grew, I’ve upgraded to the paid version for most of these tools.

A Content Writer’s Top 6 Productivity Tools Read more…

5 Benefits to Using Hashtags on LinkedIn

LinkedIn Is Using #Hashtags… Again

LinkedIn has been remarkably free of hashtags… until now!

A few weeks ago LinkedIn Pulse updated their formatting and posting template, and along with that update tags disappeared, and hashtags reappeared!

LinkedIn Pulse Updated Post Template  Encourages Hashtags

LinkededIn announced the return of hashtags on August 25, 2016:  Read more…

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