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5 Keys to Creating a Content Strategy for Your Startup

5 Keys to Creating a Content Strategy for Your Startup

I recently was a guest blogger on AGaenzele Integrated Marketing Blog:

Content marketing is a cost-effective strategy for startups to gain visibility, build their reputation and increase brand awareness. Most startups are working on limited budgets but are strong on ingenuity, passion and enthusiasm. Content marketing is more than an industry buzz word: it’s a highly creative way to drive targeted traffic to your website and increase your online visibility to people and search engines.

What is a content strategy?
Your content strategy is a plan for delivering new content and promoting that content to your target audience. The more specific and detailed your content strategy is, the easier it will be to actually deliver that content as planned. It can be easy to ‘wing it’ when you’re starting out and full of fresh ideas and enthusiasm. A content strategy is critical when you’re deep in the trenches of building your business and getting new marketing content out is another task on your long to-do list.

Your content strategy should include info about the following:

read the whole article here

6 free tools for content writers

6 Free Tools for Content Writers

‘Content Writer’ is an elusive job title, because as a content writer I perform many digital marketing activities for my clients. In addition to designing content strategy and writing website copy, blogs, articles, white papers and press releases, I also:

  • craft social media profiles and write and post to social media accounts
  • manage and update website content
  • create content and social media calendars
  • design SEO and keyword strategies
  • source and design graphics to support content
  • create social media ads

In short, I have my finger in just about everything digital for my clients, not just writing. I rely on tools to make my work more effective and efficient. The tools I use are either free or freemium. For most, when I started my content writing business I used the free version. As my client list grew and my workload grew, I’ve upgraded to the paid version for most of these tools.

A Content Writer’s Top 6 Productivity Tools Read more…

5 Benefits to Using Hashtags on LinkedIn

LinkedIn Is Using #Hashtags… Again

LinkedIn has been remarkably free of hashtags… until now!

A few weeks ago LinkedIn Pulse updated their formatting and posting template, and along with that update tags disappeared, and hashtags reappeared!

LinkedIn Pulse Updated Post Template  Encourages Hashtags

LinkededIn announced the return of hashtags on August 25, 2016:  Read more…

How to Disable Suggested YouTube Videos

Marketing Tip: Stop Suggested YouTube Videos

Videos are a powerful way to attract visitors to your website and keep them there:

Companies using video  attract 41% more visitors to their websiteThe Top 16 Video Marketing Statistics for 2016 
Recently, I was uploading a client’s corporate video to their new website. Their video is hosted on YouTube so I embedded the video on the home page. Looks great, works great… until at the end of my client’s video images of ‘suggested videos’ popped up, featuring a Nazi flag!

What are YouTube Suggested Videos? Read more…

How to Find Someone's LinkedIn Posts

How to Find Someone’s LinkedIn Posts

Social monitoring is an opportunity to listen to online activity to see what people are talking about; while there are great tools available to help you follow phrases, brands and specific users  it’s also easy to  simply search for someone on a specific social media channel.

LinkedIn is a great resource for seeing what your contacts are interested in.

  • prospect’s recent Pulse articles, posts and comments
  • client’s activities – status updates, new photos
  • competitor interactions – new connections, groups they’ve joined

LinkedIn has two options for sorting your newsfeed: Read more…

the #1 delay in launching a website is CONTENT

#1 Delay in Launching a Website: CONTENT

According to many website developers, the #1 hold-up in launching a website is the content.

Your website is the biggest tool in your digital profile. Creating content for your website is serious business: it’s how your business can grow and reach new customers and opportunities.

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How to Optimize Your Blog Post #ContentMarketing

Blogging 101: Optimize Your Blog Post

What’s the point of having a blog if no one can find it?

Small business owners and entrepreneurs are continuously told: you need a blog. Businesses need to market their services, and a blog is an effective and cost-efficient way to bring more visitors to your website. Your business blog should deliver :

• useful information
• told in a readable style
• that provides relevant information about your product, industry or services

Why have your business online if no one can find it?

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How to Pin to Facebook and Twitter

Pin to Facebook and Twitter #SocialMediaHacks

Pinning Isn’t Just for Pinterest: How to Pin on Facebook and Twitter

What’s the 1st thing someone sees when they visit your Twitter or Facebook page:

  • greetings to a new Twitter follower?
  • post from a spammy Facebook visitor?
  • your latest political or The Voice rant?

What is the first thing you want new visitors to see on your Facebook or Twitter page?

There are 5 strategic locations to optimize your business Facebook and Twitter pages:

Read more…

What Social Media Sites are 18 Year Old's Using- And Why-

What Social Media Sites Do 18 Year Old Girls Use? And Why?

Instead of reading the latest articles to keep track of what social media sites teens are using, I conducted my own informal survey. I took my 18-year-old college freshman niece and her roommate to lunch and asked them:

What social media sites do you use, and why?

At age 18, these girls are the end of the millennial generation, and a prime target for marketers. Here’s what they said:

Read more…

Quora Question- What should I blog about? Know your target audience

What Should I Blog About?

I recently answered the following question on Quora:

What kind of content should be your first blog posts on a new site?

Read more…

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