According to many website developers, the #1 hold-up in launching a website is the content.
Your website is the biggest tool in your digital profile. Creating content for your website is serious business: it’s how your business can grow and reach new customers and opportunities.
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I recently answered the following question on Quora:
What kind of content should be your first blog posts on a new site?
What’s the point of having a website if no one can find it?
Optimizing your website content helps people and websites find your website. Never write your content for search engines: your online content should be useful to people, and not written just to rank higher.