Are you using the QR Code on Twitter? Of course I know what a QR code is – but who uses them? Apparently Twitter does!
I recently was a guest blogger on AGaenzele Integrated Marketing Blog:
Content marketing is a cost-effective strategy for startups to gain visibility, build their reputation and increase brand awareness. Most startups are working on limited budgets but are strong on ingenuity, passion and enthusiasm. Content marketing is more than an industry buzz word: it’s a highly creative way to drive targeted traffic to your website and increase your online visibility to people and search engines.
What is a content strategy?
Your content strategy is a plan for delivering new content and promoting that content to your target audience. The more specific and detailed your content strategy is, the easier it will be to actually deliver that content as planned. It can be easy to ‘wing it’ when you’re starting out and full of fresh ideas and enthusiasm. A content strategy is critical when you’re deep in the trenches of building your business and getting new marketing content out is another task on your long to-do list.
Your content strategy should include info about the following:
‘Content Writer’ is an elusive job title, because as a content writer I perform many digital marketing activities for my clients. In addition to designing content strategy and writing website copy, blogs, articles, white papers and press releases, I also:
- craft social media profiles and write and post to social media accounts
- manage and update website content
- create content and social media calendars
- design SEO and keyword strategies
- source and design graphics to support content
- create social media ads
In short, I have my finger in just about everything digital for my clients, not just writing. I rely on tools to make my work more effective and efficient. The tools I use are either free or freemium. For most, when I started my content writing business I used the free version. As my client list grew and my workload grew, I’ve upgraded to the paid version for most of these tools.
A Content Writer’s Top 6 Productivity Tools Read more…
Videos are a powerful way to attract visitors to your website and keep them there:
What are YouTube Suggested Videos? Read more…
According to many website developers, the #1 hold-up in launching a website is the content.
Your website is the biggest tool in your digital profile. Creating content for your website is serious business: it’s how your business can grow and reach new customers and opportunities.
What’s the point of having a blog if no one can find it?
Small business owners and entrepreneurs are continuously told: you need a blog. Businesses need to market their services, and a blog is an effective and cost-efficient way to bring more visitors to your website. Your business blog should deliver :
• useful information
• told in a readable style
• that provides relevant information about your product, industry or services
Why have your business online if no one can find it?
Pinning Isn’t Just for Pinterest: How to Pin on Facebook and Twitter
What’s the 1st thing someone sees when they visit your Twitter or Facebook page:
- greetings to a new Twitter follower?
- post from a spammy Facebook visitor?
- your latest political or The Voice rant?
What is the first thing you want new visitors to see on your Facebook or Twitter page?
There are 5 strategic locations to optimize your business Facebook and Twitter pages:
Instead of reading the latest articles to keep track of what social media sites teens are using, I conducted my own informal survey. I took my 18-year-old college freshman niece and her roommate to lunch and asked them:
What social media sites do you use, and why?
At age 18, these girls are the end of the millennial generation, and a prime target for marketers. Here’s what they said:
Meet Catherine Russell
Content Marketing Consultant for Small Businesses
I am a content writer: strategy, copy writing, business blogger, social media strategist, content marketing and personal branding. I work with entrepreneurs, small business owners, nonprofits and solopreneurs to increase online visibility and provide digital marketing solutions and strategies including:
Content Strategy • Content Marketing and Social Selling • Social Media Management and Strategy • Copy Writer and Content Editor • Business Blogging and Blog Strategy • Ghost Writer
More about me...