All posts in Content Marketing

How to Pin to Facebook and Twitter

Pin to Facebook and Twitter #SocialMediaHacks

Pinning Isn’t Just for Pinterest: How to Pin on Facebook and Twitter

What’s the 1st thing someone sees when they visit your Twitter or Facebook page:

  • greetings to a new Twitter follower?
  • post from a spammy Facebook visitor?
  • your latest political or The Voice rant?

What is the first thing you want new visitors to see on your Facebook or Twitter page?

There are 5 strategic locations to optimize your business Facebook and Twitter pages:

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What Social Media Sites are 18 Year Old's Using- And Why-

What Social Media Sites Do 18 Year Old Girls Use? And Why?

Instead of reading the latest articles to keep track of what social media sites teens are using, I conducted my own informal survey. I took my 18-year-old college freshman niece and her roommate to lunch and asked them:

What social media sites do you use, and why?

At age 18, these girls are the end of the millennial generation, and a prime target for marketers. Here’s what they said:

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5 GOOGLE #DYKS TO IMPROVE YOUR CONTENT WRITING - infographic

5 Google #DYKs to Improve Your Content Marketing (infographic)

What’s the point of having a website if no one can find it?

Optimizing your website content helps people and websites find your website. Never write your content for search engines: your online content should be useful to people, and not written just to rank higher.

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simple content marketing tips for accountants

5 Smart But Simple Content Marketing Tips for Accountants

Creating valuable, high-quality content is one of the most effective ways to bring visitors to your website and increase your rank in search engines. Building, optimizing and promoting your website by content marketing will help grow your business – but exactly what is content marketing, and what kind of content should accountants and CPAs create?

What is content marketing?

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Automated Posts v Scheduled Posts: There's a Difference

Automated Posts v Scheduled Posts: There’s a Difference

How To Schedule Social Media Posts

this article first appeared on LinkedIn

Social media experts say your social media posts must be authentic, in real time, and personal. Yet, many tools exist to help you plan and schedule your social media shares and posts. Social media is a critical marketing tool for businesses. Social media can broaden your reach and find your ideal audience to attract them to your business. Smart social media tools help you run your business efficiently, and maximize your resources. Social media scheduling tools can share your message efficiently and at a reasonable cost.

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Content Marketing for Lawyers

Why Lawyers Need a Content Marketing Strategy

Publishing articles in legal journals is a strategy many attorneys use to demonstrate their expertise and build their legal profile with colleagues. Many law firms and attorneys use advertising and public relations to market their services and promote their business. Content marketing is a smart strategy for lawyers and law firms to increase their online visibility and establish themselves as SME: Subject Matter Expert.

Content marketing is storytelling: today’s consumers don’t want you to tell, they want you to show.

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6 social media must-dos for artists

6 Must-Do Social Media Marketing Tips for Artists

Social media marketing is an inexpensive and effective way for artists to showcase, promote and sell their artwork and reach new audiences. The social media platforms keep growing… once dominated by Facebook, Twitter and LinkedIn, today artists use many social channels to promote their art including Pinterest, Instagram, Google +, and SnapChat. If you’re a painter, photographer, writer, playwright, musician, fashion designer or any other artistic field, social media is an ideal opportunity to promote and sell your work.

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Content Martketing tips

1,440 Minutes: Content Marketing Strategy

John Lavine, founder, professor, and director of the Media Management Center at Northwestern University, professes there are three essential content strategy truths.

John Lavine’s 3 Truths of Content Strategy:

1.  There is a rapidly rising tidal wave of information and it will continue to rise forever.

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Social Media Tips for Authors

7 Strategic Social Media Marketing Tips for Authors

Selling books is hard work: whether you’re a self-published author, or have the power and resources of an established publishing house promoting your book, every author needs to understand the power of social media to sell books. Social media is free; but too many authors don’t understand the cost to designing and executing a social media campaign: time and thought.

A well-designed social media marketing strategy is key to gaining online visibility, building your fan base and increasing your book sales. Whether you’re a savvy social media pro or new to social networking and selling, following are strategic social media tips every author can use.

Social Media Marketing Tips for Authors

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Never use a long word where a short one will do. ~ George Orwell

5 Tips for Effective Content Marketing

George Orwell writing quote

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