All posts in Content Writing

NEW! Edit Your LinkedIn Updates

NEW! Edit Your LinkedIn Updates

I’m thrilled to see all the changes LinkedIn has been introducing, most make it easier to use and manage your LinkedIn account. One update announcement I missed and just noticed on my LinkedIn account is the ability to edit and change your LinkedIn updates. Previously if you found an error in your post, you had to just let it go, or delete the update entirely and repost it. With this new feature, LinkedIn joins Facebook, Instagram and other social media platforms that let you edit your posts. (Will Twitter let us edit tweets anytime soon?)

How To Edit a LinkedIn Update

1. Go to your update, and find the 3 dots in the corner of your post.

How to edit your LinkedIn updates

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6 free tools for content writers

6 Free Tools for Content Writers

‘Content Writer’ is an elusive job title, because as a content writer I perform many digital marketing activities for my clients. In addition to designing content strategy and writing website copy, blogs, articles, white papers and press releases, I also:

  • craft social media profiles and write and post to social media accounts
  • manage and update website content
  • create content and social media calendars
  • design SEO and keyword strategies
  • source and design graphics to support content
  • create social media ads

In short, I have my finger in just about everything digital for my clients, not just writing. I rely on tools to make my work more effective and efficient. The tools I use are either free or freemium. For most, when I started my content writing business I used the free version. As my client list grew and my workload grew, I’ve upgraded to the paid version for most of these tools.

A Content Writer’s Top 6 Productivity Tools Read more…

5 Benefits to Using Hashtags on LinkedIn

LinkedIn Is Using #Hashtags… Again

LinkedIn has been remarkably free of hashtags… until now!

A few weeks ago LinkedIn Pulse updated their formatting and posting template, and along with that update tags disappeared, and hashtags reappeared!

LinkedIn Pulse Updated Post Template  Encourages Hashtags

LinkededIn announced the return of hashtags on August 25, 2016:  Read more…

the #1 delay in launching a website is CONTENT

#1 Delay in Launching a Website: CONTENT

According to many website developers, the #1 hold-up in launching a website is the content.

Your website is the biggest tool in your digital profile. Creating content for your website is serious business: it’s how your business can grow and reach new customers and opportunities.

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How to Optimize Your Blog Post #ContentMarketing

Blogging 101: Optimize Your Blog Post

What’s the point of having a blog if no one can find it?

Small business owners and entrepreneurs are continuously told: you need a blog. Businesses need to market their services, and a blog is an effective and cost-efficient way to bring more visitors to your website. Your business blog should deliver :

• useful information
• told in a readable style
• that provides relevant information about your product, industry or services

Why have your business online if no one can find it?

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What Social Media Sites are 18 Year Old's Using- And Why-

What Social Media Sites Do 18 Year Old Girls Use? And Why?

Instead of reading the latest articles to keep track of what social media sites teens are using, I conducted my own informal survey. I took my 18-year-old college freshman niece and her roommate to lunch and asked them:

What social media sites do you use, and why?

At age 18, these girls are the end of the millennial generation, and a prime target for marketers. Here’s what they said:

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Quora Question- What should I blog about? Know your target audience

What Should I Blog About?

I recently answered the following question on Quora:

What kind of content should be your first blog posts on a new site?

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5 GOOGLE #DYKS TO IMPROVE YOUR CONTENT WRITING - infographic

5 Google #DYKs to Improve Your Content Marketing (infographic)

What’s the point of having a website if no one can find it?

Optimizing your website content helps people and websites find your website. Never write your content for search engines: your online content should be useful to people, and not written just to rank higher.

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simple content marketing tips for accountants

5 Smart But Simple Content Marketing Tips for Accountants

Creating valuable, high-quality content is one of the most effective ways to bring visitors to your website and increase your rank in search engines. Building, optimizing and promoting your website by content marketing will help grow your business – but exactly what is content marketing, and what kind of content should accountants and CPAs create?

What is content marketing?

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5 minute social media profile audit

Social Media Audit: 5 Easy Updates to Your Social Media Profiles

Your social media profiles represent your personal brand: they’re your first impression in online networking. Just as your business card needs to be updated occasionally, your social media profiles need to be reviewed and updated to keep pace with changes to social networks and with changes to your business.

You only get one chance to make a first impression.

Personal branding allows you to build and control your online image: starting with your social media presence.

5 Minute Social Media Branding Audit:

1.  Optimize Your Headlines

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