All posts in Content Writing

Never use a long word where a short one will do. ~ George Orwell

5 Tips for Effective Content Marketing

George Orwell writing quote

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Book Review: The Art of Social Media by Guy Kawasaki and Peg Fitzpatrick

Book Review: The Art of Social Media

I received an advance copy of The Art of Social Media in November, quickly read the eBook, and intended to write a review immediately. Three months later, I’m finally writing the review.

Why the delay? Because as I approached the end of the book, Guy and Peg included a case study using a nonfiction book launch as an example. As I had two clients who were releasing their nonfiction books in the next few weeks, I quickly stole adapted their launch scenario for my clients, and got to work!

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content marketing buzzwords

5 Words Content Marketers Need to Retire

jargon       buzzwords       slang     street talk    lingo     slanguage   

Content marketers struggle to find words that will capture the attention of an audience with a notoriously short attention span, and get readers to take action. Writing social media headlines that deliver a memorable message in very few words means every word has to be carefully chosen. Once a word proves to deliver attention and action, that word is used over and over again. And re-used, recycled and repeated.

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