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I received an advance copy of The Art of Social Media in November, quickly read the eBook, and intended to write a review immediately. Three months later, I’m finally writing the review.
Why the delay? Because as I approached the end of the book, Guy and Peg included a case study using a nonfiction book launch as an example. As I had two clients who were releasing their nonfiction books in the next few weeks, I quickly
stole adapted their launch scenario for my clients, and got to work!
jargon buzzwords slang street talk lingo slanguage
Content marketers struggle to find words that will capture the attention of an audience with a notoriously short attention span, and get readers to take action. Writing social media headlines that deliver a memorable message in very few words means every word has to be carefully chosen. Once a word proves to deliver attention and action, that word is used over and over again. And re-used, recycled and repeated.
Meet Catherine Russell
Content Marketing Consultant for Small Businesses
I am a content writer: strategy, copy writing, business blogger, social media strategist, content marketing and personal branding. I work with entrepreneurs, small business owners, nonprofits and solopreneurs to increase online visibility and provide digital marketing solutions and strategies including:
Content Strategy • Content Marketing and Social Selling • Social Media Management and Strategy • Copy Writer and Content Editor • Business Blogging and Blog Strategy • Ghost Writer
More about me...