All posts in Personal Branding

Why You Should Google Yourself - Reputation Management Checkup

30 Tools to Monitor Your Online Personal Brand: Reputation Management

Do You Google Yourself? 

Fact: Prior to a meeting or interview, more than 40% of the people with whom you meet will have either:

•  Searched for you using Google or another search engine
•  Reviewed your LinkedIn profile
•  Looked you up on Facebook

~ CBS News 

What’s your story? What do you want people to associate with your name? Who’s in charge of your personal online brand – you, or the search engines?

Read more…

5 minute social media profile audit

Social Media Audit: 5 Easy Updates to Your Social Media Profiles

Your social media profiles represent your personal brand: they’re your first impression in online networking. Just as your business card needs to be updated occasionally, your social media profiles need to be reviewed and updated to keep pace with changes to social networks and with changes to your business.

You only get one chance to make a first impression.

Personal branding allows you to build and control your online image: starting with your social media presence.

5 Minute Social Media Branding Audit:

1.  Optimize Your Headlines

Read more…

Content Marketing for Lawyers

Why Lawyers Need a Content Marketing Strategy

Publishing articles in legal journals is a strategy many attorneys use to demonstrate their expertise and build their legal profile with colleagues. Many law firms and attorneys use advertising and public relations to market their services and promote their business. Content marketing is a smart strategy for lawyers and law firms to increase their online visibility and establish themselves as SME: Subject Matter Expert.

Content marketing is storytelling: today’s consumers don’t want you to tell, they want you to show.

Read more…

6 social media must-dos for artists

6 Must-Do Social Media Marketing Tips for Artists

Social media marketing is an inexpensive and effective way for artists to showcase, promote and sell their artwork and reach new audiences. The social media platforms keep growing… once dominated by Facebook, Twitter and LinkedIn, today artists use many social channels to promote their art including Pinterest, Instagram, Google +, and SnapChat. If you’re a painter, photographer, writer, playwright, musician, fashion designer or any other artistic field, social media is an ideal opportunity to promote and sell your work.

Read more…

Social Media Tips for Authors

7 Strategic Social Media Marketing Tips for Authors

Selling books is hard work: whether you’re a self-published author, or have the power and resources of an established publishing house promoting your book, every author needs to understand the power of social media to sell books. Social media is free; but too many authors don’t understand the cost to designing and executing a social media campaign: time and thought.

A well-designed social media marketing strategy is key to gaining online visibility, building your fan base and increasing your book sales. Whether you’re a savvy social media pro or new to social networking and selling, following are strategic social media tips every author can use.

Social Media Marketing Tips for Authors

Read more…

Optimize Your Hover Card

How to Optimize Your Google Plus Hover Cards

If you’re on Google Plus its critical to strategically complete your G+ About information.

Your image is the first thing viewers see on your Google Plus page. Whether you have a G+ personal profile or a G+ business page the information you enter in the About sections of your profile are critical information that is shown to viewers. Your Google Plus Hover Card is the image that pops-up when a user arrows over your name on a G+ post. When someone is looking at your hover card, they can see how many followers you have in common and have the option to follow you right from your hover card!

Read more…

Show Buttons
Hide Buttons