Videos are a powerful way to attract visitors to your website and keep them there:
All posts in Social Media
What’s the point of having a blog if no one can find it?
Small business owners and entrepreneurs are continuously told: you need a blog. Businesses need to market their services, and a blog is an effective and cost-efficient way to bring more visitors to your website. Your business blog should deliver :
• useful information
• told in a readable style
• that provides relevant information about your product, industry or services
Why have your business online if no one can find it?
Pinning Isn’t Just for Pinterest: How to Pin on Facebook and Twitter
What’s the 1st thing someone sees when they visit your Twitter or Facebook page:
- greetings to a new Twitter follower?
- post from a spammy Facebook visitor?
- your latest political or The Voice rant?
What is the first thing you want new visitors to see on your Facebook or Twitter page?
There are 5 strategic locations to optimize your business Facebook and Twitter pages:
Instead of reading the latest articles to keep track of what social media sites teens are using, I conducted my own informal survey. I took my 18-year-old college freshman niece and her roommate to lunch and asked them:
What social media sites do you use, and why?
At age 18, these girls are the end of the millennial generation, and a prime target for marketers. Here’s what they said:
Creating valuable, high-quality content is one of the most effective ways to bring visitors to your website and increase your rank in search engines. Building, optimizing and promoting your website by content marketing will help grow your business – but exactly what is content marketing, and what kind of content should accountants and CPAs create?
What is content marketing?
Your social media profiles represent your personal brand: they’re your first impression in online networking. Just as your business card needs to be updated occasionally, your social media profiles need to be reviewed and updated to keep pace with changes to social networks and with changes to your business.
You only get one chance to make a first impression.
Personal branding allows you to build and control your online image: starting with your social media presence.
5 Minute Social Media Branding Audit:
1. Optimize Your Headlines
How To Schedule Social Media Posts
Social media experts say your social media posts must be authentic, in real time, and personal. Yet, many tools exist to help you plan and schedule your social media shares and posts. Social media is a critical marketing tool for businesses. Social media can broaden your reach and find your ideal audience to attract them to your business. Smart social media tools help you run your business efficiently, and maximize your resources. Social media scheduling tools can share your message efficiently and at a reasonable cost.
Publishing articles in legal journals is a strategy many attorneys use to demonstrate their expertise and build their legal profile with colleagues. Many law firms and attorneys use advertising and public relations to market their services and promote their business. Content marketing is a smart strategy for lawyers and law firms to increase their online visibility and establish themselves as SME: Subject Matter Expert.
Content marketing is storytelling: today’s consumers don’t want you to tell, they want you to show.
Social media marketing is an inexpensive and effective way for artists to showcase, promote and sell their artwork and reach new audiences. The social media platforms keep growing… once dominated by Facebook, Twitter and LinkedIn, today artists use many social channels to promote their art including Pinterest, Instagram, Google +, and SnapChat. If you’re a painter, photographer, writer, playwright, musician, fashion designer or any other artistic field, social media is an ideal opportunity to promote and sell your work.
Meet Catherine Russell
Content Marketing Consultant for Small Businesses
I am a content writer: strategy, copy writing, business blogger, social media strategist, content marketing and personal branding. I work with entrepreneurs, small business owners, nonprofits and solopreneurs to increase online visibility and provide digital marketing solutions and strategies including:
Content Strategy • Content Marketing and Social Selling • Social Media Management and Strategy • Copy Writer and Content Editor • Business Blogging and Blog Strategy • Ghost Writer
More about me...