How to Optimize Your Blog Post #ContentMarketing

Blogging 101: Optimize Your Blog Post

What’s the point of having a blog if no one can find it?

Small business owners and entrepreneurs are continuously told: you need a blog. Businesses need to market their services, and a blog is an effective and cost-efficient way to bring more visitors to your website. Your business blog should deliver :

• useful information
• told in a readable style
• that provides relevant information about your product, industry or services

Why have your business online if no one can find it?

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How to Pin to Facebook and Twitter

Pin to Facebook and Twitter #SocialMediaHacks

Pinning Isn’t Just for Pinterest: How to Pin on Facebook and Twitter

What’s the 1st thing someone sees when they visit your Twitter or Facebook page:

  • greetings to a new Twitter follower?
  • post from a spammy Facebook visitor?
  • your latest political or The Voice rant?

What is the first thing you want new visitors to see on your Facebook or Twitter page?

There are 5 strategic locations to optimize your business Facebook and Twitter pages:

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What Social Media Sites are 18 Year Old's Using- And Why-

What Social Media Sites Do 18 Year Old Girls Use? And Why?

Instead of reading the latest articles to keep track of what social media sites teens are using, I conducted my own informal survey. I took my 18-year-old college freshman niece and her roommate to lunch and asked them:

What social media sites do you use, and why?

At age 18, these girls are the end of the millennial generation, and a prime target for marketers. Here’s what they said:

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Quora Question- What should I blog about? Know your target audience

What Should I Blog About?

I recently answered the following question on Quora:

What kind of content should be your first blog posts on a new site?

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5 GOOGLE #DYKS TO IMPROVE YOUR CONTENT WRITING - infographic

5 Google #DYKs to Improve Your Content Marketing (infographic)

What’s the point of having a website if no one can find it?

Optimizing your website content helps people and websites find your website. Never write your content for search engines: your online content should be useful to people, and not written just to rank higher.

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simple content marketing tips for accountants

5 Smart But Simple Content Marketing Tips for Accountants

Creating valuable, high-quality content is one of the most effective ways to bring visitors to your website and increase your rank in search engines. Building, optimizing and promoting your website by content marketing will help grow your business – but exactly what is content marketing, and what kind of content should accountants and CPAs create?

What is content marketing?

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5 minute social media profile audit

Social Media Audit: 5 Easy Updates to Your Social Media Profiles

Your social media profiles represent your personal brand: they’re your first impression in online networking. Just as your business card needs to be updated occasionally, your social media profiles need to be reviewed and updated to keep pace with changes to social networks and with changes to your business.

You only get one chance to make a first impression.

Personal branding allows you to build and control your online image: starting with your social media presence.

5 Minute Social Media Branding Audit:

1.  Optimize Your Headlines

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Automated Posts v Scheduled Posts: There's a Difference

Automated Posts v Scheduled Posts: There’s a Difference

How To Schedule Social Media Posts

this article first appeared on LinkedIn

Social media experts say your social media posts must be authentic, in real time, and personal. Yet, many tools exist to help you plan and schedule your social media shares and posts. Social media is a critical marketing tool for businesses. Social media can broaden your reach and find your ideal audience to attract them to your business. Smart social media tools help you run your business efficiently, and maximize your resources. Social media scheduling tools can share your message efficiently and at a reasonable cost.

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Content Marketing for Lawyers

Why Lawyers Need a Content Marketing Strategy

Publishing articles in legal journals is a strategy many attorneys use to demonstrate their expertise and build their legal profile with colleagues. Many law firms and attorneys use advertising and public relations to market their services and promote their business. Content marketing is a smart strategy for lawyers and law firms to increase their online visibility and establish themselves as SME: Subject Matter Expert.

Content marketing is storytelling: today’s consumers don’t want you to tell, they want you to show.

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6 social media must-dos for artists

6 Must-Do Social Media Marketing Tips for Artists

Social media marketing is an inexpensive and effective way for artists to showcase, promote and sell their artwork and reach new audiences. The social media platforms keep growing… once dominated by Facebook, Twitter and LinkedIn, today artists use many social channels to promote their art including Pinterest, Instagram, Google +, and SnapChat. If you’re a painter, photographer, writer, playwright, musician, fashion designer or any other artistic field, social media is an ideal opportunity to promote and sell your work.

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