I recently answered the following question on Quora:
What’s the point of having a website if no one can find it?
Optimizing your website content helps people and websites find your website. Never write your content for search engines: your online content should be useful to people, and not written just to rank higher.
Freelancer’s can spend nearly almost as much time marketing themselves and running their business as they do performing their work. Freelance writing is a highly competitive field:
- many writers choose their freelance careers for the flexibility and control
- some writers freelance by default: they were laid off their corporate job, or suffered another sort of career derailment
- many PR agencies are now promoting their content writing services
How can a freelance writer compete? In addition to delivering quality content on time and on budget, I’ve found one of the best ways for a freelance writer to stay competitive and attract new clients is to develop stretch skills.