All posts tagged Facebook

How to Optimize Your Facebook to Twitter Auto-Posts - social media tips

How to Optimize Your Facebook to Twitter Auto-Posts

As a social media consultant, many of my clients are looking for tips and tricks to simplify and save time managing their own social media. I can make recommendations to manage their social media such as:

  • Use a social media scheduling tool like HootSuite – many are free for small businesses with only have a few social media accounts.
  • Use a WordPress plugin to automatically promote your blog Titles and URLs on your social media channels.
  • Link your Email Service Provider to your social media accounts to automatically share your newsletters to your social media accounts.

Recently a client said they have linked their Facebook page and Twitter accounts to auto-publish their posts to Twitter. Typically their FB post is a short intro and their recent blog post URL, or a short message and a link to an article they think their followers will be interested in. Currently, when they post on Facebook it displays on Twitter as about 100 characters with a link to Facebook that looks like:

fb.me/1or42shvQ

My client was not interested in all the reasons they shouldn’t auto-post from Facebook to Twitter: and there are many. They don’t want to change their process, they want to make it better and instead of showing the FB link, show the URL for what they originally posted on Facebook.

Is this possible? YES! There is no question images on Twitter have greater visibility and get more clicks.

Tweets with images get 313% more engagement

~ AdEspresso

How to Optimize Your Facebook to Twitter Auto-Posts to Display a Link and Image 

1. Write your Facebook post using over 50 words (I used 58).

2 . Add the URL you want to share.

3. Once the URL image and link populate, you can delete the URL before you choose Publish.

Original Facebook to Twitter AutoPost

Original FB to Twitter AutoPost #socialmediatips

Optimized Facebook to Twitter AutoPost

Optimized FB to Twitter AutoPost #socialmediatips

Many social media experts say that long Facebook posts get fewer views – 40-60 characters are typically recommended for Facebook posts. However, other opinions stress that posting what your followers want to read is more important than following generic recommendations. To maximize your social media activity, it’s important to experiment and test different posting techniques and find the best social media strategy to optimize your posts and get the best results.

create a facebook call to action

Create Call-to-Action: New Facebook Pages Feature

I’ve read about Facebook’s new call-to-action feature, but haven’t seen it on my Facebook Page nor any of my clients’ Pages. Today the call-to-action button debuted on my Page, although its still not on any of my client’s Pages.

create call-to-action button on FacebookCall-to-Action allows you to add a button to your Page that takes visitors directly to your website or app.  There are 7 calls to action button options:

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NeFacebook Page Admin Like DropDown Menu

New Facebook Feature for Page Admins: Like As Drop-Down Menu

I woke up this morning to an exciting new feature for Facebook Page Administrators: a Liking and Commenting As drop-down menu!

I manage the Facebook page for many of my clients. Previously, I had to be sure to Like or Comment from the correct page: or the Page would be Liking themselves!

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how to schedule posts on Facebook

Facebook is changing how you schedule posts

I manage Facebook posts for many of my clients, and in the last hour there’s been a change in how you pre-schedule Facebook page posts. I haven’t seen this on all my clients, but one client in Canada has the new Facebook post scheduling feature.

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