How to Expand Your New Business Online
I’ve been a fan of Neal Schaffer for a while, follow his Maximize Social Business blog, and have his book Maximize Your Social.
In conjunction with Buzzoole, Neal offered a free webinar on how to use social media to grow your new business. Here are a few key concepts Neal presented on how to optimize social media to grow your business.
What is growth hacking?
Growth hacking is using social media and marketing to find your users and grow your business – the early adopters who will be most passionate about your product. According to Neal, paid social is the easiest way to find your first group of users:
- build community
- boost engagement and visibility
- increase conversions