Social monitoring is an opportunity to listen to online activity to see what people are talking about; while there are great tools available to help you follow phrases, brands and specific users it’s also easy to simply search for someone on a specific social media channel.
LinkedIn is a great resource for seeing what your contacts are interested in.
- prospect’s recent Pulse articles, posts and comments
- client’s activities – status updates, new photos
- competitor interactions – new connections, groups they’ve joined
LinkedIn has two options for sorting your newsfeed: Read more…