Small Business Marketing Trends to Watch For in 2018 | Catherine Russell | hireCatherine

Small Business Marketing Trends to Watch For in 2018

Small business and entrepreneurs need to look for new and innovative ways to reach consumers, increase brand awareness, boost their marketing strategy and results – and not spend a lot of money! The key to success in marketing is awareness and preparation. Small business owners need to be aware of what’s working in marketing, and they need to prepare a strategy to reach their goals. We’ve all heard of the guy who creating a video with his iPhone, it went viral and he and sold $1,000,000 of product in days. But none of us can recreate that! Here are three marketing trends that small businesses, entrepreneurs and nonprofits can incorporate in 2018 to boost their marketing efforts.

3 Small Biz Marketing Trends in 2018 

1. Chatbots
Small businesses and nonprofits will use chatbots on their websites and social media to improve customer service. Chatbots respond quickly and smoothly to users and are popping up on Facebook pages as well as websites. It is estimated that 85% of interactions will be with chatbots by 2020. Users are 24/7/365. For most small businesses, that’s impossible. Chatbots drive customer engagement and facilitate faster conversions by answering questions or offering suggestions. Users like chatbot because chatbots are on when users are on, and most users expect organizations to have some form of chatbot.

2. Growth Hacking

Growth hacking has been around for a few years… and it shows no sign of going away soon. SEO is often called a growth hacking strategy because it helps you get better results from people who are interested in your service. Other marketing growth hacking strategies to look for are:

  • Tools 
    Free, freemium and paid tools are available to help attract traffic to your website and convert them to customers
  • Email Marketing Automation
    Follow up with customers where they left off in the sales process. 
  • Influencer Marketing 
    Working with influencers in your niche can stretch your marketing budget and target people who are likely to want your service or product.

3. Live Video 

Marketing expert Neil Patel says live streaming video will grow even more in 2018. Facebook video sees an average of 135% more organic reach than images:

  • users spend x3 more time watching live videos than a video that’s no longer live
  • users comment x10 more during live videos

While live streaming gained popularity in 2017, there’s a lot of room for new brands to share live video in 2018. According to Social Media Examiner, 60% of marketers are using in video now, but only 14% are using live video.

When evaluating new marketing ideas, remember it’s not critical that you’re an early adopter: be a strategic adopter. Evaluate the idea and come up with a plan to get the results you want to grow your business in 2018!

How to Post a Facebook Video on Instagram | Catherine Russell | HireCatherine

How to Post a Facebook Video on Instagram

Users love video – but unless you have good movie making skills, creating videos can be time-consuming and expensive. I frequently make and post videos on my clients’ Facebook Pages. I use Facebook to create fast and easy videos to share on Facebook, using photos they already have or graphics I can easily create. You can upload videos to Facebook, but I find that slideshows – a series of images that tell a story and automatically play as an mp4 video – are an inexpensive way to create the holy grail of Facebook marketing, videos!

How To Make A Facebook Slideshow:

1. Go to your Facebook Page post field

Note: Slideshow videos can also be created in Facebook Create Ads 

2. Click on Share a Photo or Video

Facebook Post | Slideshow

3. In the menu, choose Create a Slideshow 

4. Select the Settings for your slideshow:

  • Aspect Ratio
  • Image Duration
  • Transition

Facebook Slideshow Settings

5. Select the Music for your slideshow (optional)

6. Add 3-10 images for your slideshow

Note: I create my images in Canva, and often select 1:1 so the video can also be played and easily seen on Instagram

7. Drag the images to the order you want them to display

8. Click Create Slideshow. Within 2 minutes your slideshow will be published on your Page.

Optimize Your Facebook Slideshow: 

9. Add a Description to your Post

10. Add a video Title using keywords that will help users find your video (optional)

  • Choose subject Tags that users can enter into Facebook Search to find posts on your subject (optional)
  • Add Captions (optional)
  • Add a custom cover slide (optional)

 Optimize your Facebook Slideshow

 Here is a Facebook slideshow I made for my own Facebook page:

Note: I create my checklists in Checkli, a content marketing tool for publishers and bloggers to make, share and manage checklists.

How to Post a Facebook Video on Instagram

Once you’ve made your Facebook slideshow, you’ll want to share it on Instagram too. You can download your Facebook videos, including slideshows, then share them on Instagram:

1. Select Videos from you Page left sidebar menu

2. Click on the video you want to edit

3. Select Download a Video from the upper right-hand corner drop-down menu

how to download a Facebook video

4. Upload the mp4 video to Instagram, a blog post, YouTube or other social platform for sharing video content.

How Can I Use Facebook Slideshows?

Video is content marketing gold, and Facebook post reach is declining. Facebook knows users like video, and give videos more exposure in the newsfeed of your followers, plus when you optimize your Facebook video slideshow other users can easily find your content and grow your business. Facebook slideshows videos are a fast, easy and inexpensive content marketing strategy to get more eyeballs on your posts, and you can reuse them on other platforms to get more reach:

  • Share on Instagram
  • Upload to your YouTube channel
  • Embed in a blog post
  • Create a Facebook ad

Who Can Use Facebook Slideshows?

Facebooks video slideshows are easy to make – perfect for DIY digital marketing! Showcase your product, your service, a cause or your skills with photos and graphics that tell your story. Add a CTA in your post Description with a link to your website or landing page.

  • Authors: introduce your new book
  • Artists: share your latest exhibit or artwork
  • Realtors: virtual tour of a home for sale
  • Nonprofits: tell the story behind your cause or promote an upcoming event
  • Small Business Owners: feature a product or service
  • Accountants: provide tax tips
  • Lawyers: post your expertise and contact information
  • Interior Designers: feature a room transformation
  • Consultants and Freelancers: highlight your services or demonstrate a skill
  • Travel Agents and Tour Guides: showcase a destination

Facebook Business has some great ideas on how to use a slideshow to market your business or service.




Facebook Page Tips | Catherine Russell, Content Writer | HireCatherine

5 Facebook Tips for Small Business

With its strong following and an active user base, Facebook is the most popular social media network in the world, and an effective and cost-efficient platform for small business owners.

Are you getting good results from Facebook marketing? Do you sell directly to consumers? A new study says business-to-consumer (B2C) companies like Facebook and YouTube, while B2B organizations prefer LinkedIn and Twitter. 52% of social media marketers said social media has helped increase revenue and sales for their clients.

Read more…

5 Reasons Your Business Needs a Newsletter - hireCatherine

5 Reasons Your Business Needs a Newsletter

90% of email gets delivered to the intended recipient’s inbox,
whereas only 2% of your Facebook fans see your posts in their News Feed.

– Forrester Research

Email newsletter marketing is an inexpensive and effective way to keep in touch with your customers and prospects. Do you have a blog? A Facebook Page? Do you post on Twitter and Instagram? Most of your customers won’t see everything you post. A newsletter can handle that and make sure your customers are updated on what’s important.

Read more…

Social Media Marketing Tips for Real Estate Agents

25 Social Media Marketing Tips for Real Estate Agents

Searching for a home online is becoming the norm. Social media marketing is a cost-effective, high-impact strategy for real estate agents to connect with current and potential clients, boost their online profile and amplify their marketing efforts. Social media is where your clients will be: looking for homes, researching interest rates and virtually visiting new neighborhoods.

Social media marketing is a cost-effective, high-impact strategy for real estate agents to connect with current and potential clients, boost their online profile and amplify their marketing efforts.

Read more…

Why You Should Google Yourself - Reputation Management Checkup

30 Tools to Monitor Your Online Personal Brand: Reputation Management

Do You Google Yourself? 

Fact: Prior to a meeting or interview, more than 40% of the people with whom you meet will have either:

•  Searched for you using Google or another search engine
•  Reviewed your LinkedIn profile
•  Looked you up on Facebook

~ CBS News 

What’s your story? What do you want people to associate with your name? Who’s in charge of your personal online brand – you, or the search engines?

Read more…

How to Optimize Your Facebook to Twitter Auto-Posts - social media tips

How to Optimize Your Facebook to Twitter Auto-Posts

As a social media consultant, many of my clients are looking for tips and tricks to simplify and save time managing their own social media. I can make recommendations to manage their social media such as:

  • Use a social media scheduling tool like HootSuite – many are free for small businesses with only have a few social media accounts.
  • Use a WordPress plugin to automatically promote your blog Titles and URLs on your social media channels.
  • Link your Email Service Provider to your social media accounts to automatically share your newsletters to your social media accounts.

Recently a client said they have linked their Facebook page and Twitter accounts to auto-publish their posts to Twitter. Typically their FB post is a short intro and their recent blog post URL, or a short message and a link to an article they think their followers will be interested in. Currently, when they post on Facebook it displays on Twitter as about 100 characters with a link to Facebook that looks like:

Read more…

Social Media Growth Hacks

Social Media Growth Hacks from Neal Schaffer

How to Expand Your New Business Online

Maximize Your Social by Neal Schaffer

I’ve been a fan of Neal Schaffer for a while, follow his Maximize Social Business blog, and have his book Maximize Your Social.

In conjunction with Buzzoole, Neal offered a free webinar on how to use social media to grow your new business. Here are a few key concepts Neal presented on how to optimize social media to grow your business.

What is growth hacking?
Growth hacking is using social media and marketing to find your users and grow your business – the early adopters who will be most passionate about your product. According to Neal, paid social is the easiest way to find your first group of users:

  1. build community
  2. boost engagement and visibility
  3. increase conversions

Read more…

5 Instagram Hacks to Grow Your Business

Top 5 Hacks to Grow Your Instagram

I recently was a guest blogger on AGaenzele Integrated Marketing Blog:

When it comes to social media success, marketers across all types of organizations are turning to Instagram. Why? Because IG is where your audience is.

Check out these stats from this infographic by

  • Over 600 million IG users, with over 300 million daily active users
  • 55% of the 18-29 age demographic uses Instagram
  • 31% of female and 21% of male internet users are on Instagram
  • Top brands post 4.9 times per week
  • 50% of Grammers follow at least one business
  • 5% of IGers take action after seeing a post, such as searching, shopping or sharing
  • The best time to post on Instagram is 5pm on Wednesday
  • Grammers love emojis, especially ❤️

“Instagram has more engagement than other social media networks. Specifically, Instagram is now seeing 15x more engagement than Facebook and 20x more than Twitter. Thus an Instagram post is a viable social network for your marketing strategy.”

online marketing expert Neil Patel

Managing your (or a client’s) account requires understanding why IG fans love the channel, knowing who’s using it and figuring out how to create posts that attract looks, likes, comments and shares. Oh, and time…a lot of time. More time than most of us have. Fortunately, there are tools, strategies and resources to help maximize your time on Instagram so you have more growth, but don’t have to spend more time.

Top 5 Instagram Hacks 

Read the whole article here

NEW! Edit Your LinkedIn Updates

NEW! Edit Your LinkedIn Updates

I’m thrilled to see all the changes LinkedIn has been introducing, most make it easier to use and manage your LinkedIn account. One update announcement I missed and just noticed on my LinkedIn account is the ability to edit and change your LinkedIn updates. Previously if you found an error in your post, you had to just let it go, or delete the update entirely and repost it. With this new feature, LinkedIn joins Facebook, Instagram and other social media platforms that let you edit your posts. (Will Twitter let us edit tweets anytime soon?)

How To Edit a LinkedIn Update

1. Go to your update, and find the 3 dots in the corner of your post.

How to edit your LinkedIn updates

Read more…

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